Ep #332: Upstream vs Downstream Referrals
It’s important to know the difference between upstream and downstream referrals. This helps you find the right people or businesses to connect you with your ideal clients.
NEW BOOK ALERT: The Referable Client Experience is now available. Visit the book website!
It’s important to know the difference between upstream and downstream referrals. This helps you find the right people or businesses to connect you with your ideal clients.
Are you an introvert, extrovert, or maybe even an ambivert? Do you think your personality type impacts your ability to generate referrals? Discover insights that can help you leverage your unique personality to grow your business through referrals.
It’s time for another referral Q&A episode! We are diving into some fantastic questions about being authentic and transparent without feeling pushy or salesy.
Are you craving predictability in your business? In this episode, we dive into the topic of predictability in business and how it relates to leads, clients, and cash flow. We explore the key actions and mindset shifts needed to control predictability in your business and referrals.
Referrals are not just a nice to have but an excellent way to grow your business and can make all the difference in generating consistent and natural growth. It’s crucial to get the correct information and avoid common misconceptions when it comes to referrals. For example, here are a couple of the things I cover…
Referrals are not an easy button. Yes, referrals are amazing and can work wonders for your business. However, it’s crucial to understand that they don’t come effortlessly. There is work involved in building and maintaining a referable business. So, if you’re the type of person looking for a quick and easy solution, this podcast might…
As a business owner there is nothing quite like the light bulb going off in your mind that gives you the direction you need. Lacey Michalek is a Houston Interior Designer who experienced a major mindset shift when it came to referrals. She reveals the valuable insights she gained from our programs, Referring Machines and…
Personalization vs. Automation: which is the key to successful referrals? Spoiler alert — it’s not a versus thing at all. It’s about finding the perfect balance between the two. In this episode, I’ll explain the importance of blending personalization and automation in the right balance to effectively cultivate referrals. When building your outreach to existing…
In this Q&A episode, we dive deep into a question from one of my Referring Machines program participants. Her question is about overcoming certain challenges in getting referrals in a specific service area. I break down the question into four distinct parts and unpack each one to help you understand the underlying factors and strategies…
Lasting investments in your business can be the scariest to make. Not only because they require a financial investment but because they will ask you to shift your mindset, change how you do things, and need your commitment. But when you take the leap to make a lasting investment, it changes everything. And your business…