Ep #370: Building Authentic Relationships for Business Growth
Are you tired of the ick factor when it comes to asking for referrals? Discover a way to generate referrals that feels authentic and honors your relationships.
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Ep #354: Power of Communication & Referrals
Want to know the secret sauce to building a successful referral program? Jeni shares her journey from feeling overwhelmed to surpassing her referral goals! Discover her key takeaways and how you can implement them in your business!
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Ep #317: How I Solved…Hiring Virtual Help
Business owner Mike Kim shares how he solved the problem of needing to hire virtual help in his business. He explains how he knew it was time to bring someone on board and the exact steps he took to make that decision.
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Ep #315: How I Solved…Picking a Niche
Jennifer Ternay discusses the challenges and fears of choosing a specific focus area and highlights the importance of making a clear decision to specialize. Her experience highlights the common struggle of deciding on a niche and the importance of focusing on a specific target market.
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Ep #297: Referral Experience vs Client Experience
When developing a referral strategy, it is crucial to differentiate between the client experience and the referral experience. While the client experience may include moments where referrals can be generated, the referral experience is specifically targeted at existing referral sources. To effectively build a referral strategy, it is necessary to categorize individuals into three groups:…
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Ep #296: Leveraging Referrals in Unique Ways
While I often teach specific referral strategies, other opportunities may arise in your business that can be used to generate referrals. By applying what I call the “Stacey lens” to these situations, you can identify these opportunities and create a referral-focused approach. Some examples of these unique opportunities are launching a new website, hitting a…
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Ep #246: Applying KISS to Referrals
Have you ever heard the saying, “Complexity is the enemy of growth”? When it comes to building a referral-based business, this couldn’t be more true. That’s why, in this episode, we’re going to talk about applying the KISS method to your referral strategies to keep things simple. Now, I know what you’re thinking: How can…
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Ep #245: Which Are You? Pinball or Bowling Ball
Recently, I came across an interesting concept that really resonated with me: the difference between being a pinball and being a bowling ball. The idea was inspired by a book I was reading, and I found it particularly applicable not just to referrals, but also to business as a whole. When I think of a…
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Ep #244: What AI Gets Wrong About Referrals
Can you go a week, or even a day, without encountering AI and ChatGPT in articles, emails, or conversations? If not, you’re not alone. In this episode, I will be sharing AI’s shortcomings regarding referrals—because you can’t rely on AI for everything… yet. As someone who is not an early adopter (and barely a late…
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Ep #238: Must Have Referral Strategies
There are many strategies that I teach every day because they’re the foundational strategies you need in your business. Those three foundational strategies consist of having a referable client experience, a strategy where you can generate referrals from your existing referral sources, and a strategy for turning new folks into referral sources. But we know…
