When developing a referral strategy, it is crucial to differentiate between the client experience and the referral experience. While the client experience may include moments where referrals can be generated, the referral experience is specifically targeted at existing referral sources. To effectively build a referral strategy, it is necessary to categorize individuals into three groups:…
While I often teach specific referral strategies, other opportunities may arise in your business that can be used to generate referrals. By applying what I call the “Stacey lens” to these situations, you can identify these opportunities and create a referral-focused approach. Some examples of these unique opportunities are launching a new website, hitting a…
As we enter a new year, it’s crucial to adapt our referral strategies to the current business environment. In this episode, we explore ways businesses are shifting in 2024 and how to leverage your referral opportunities effectively. Here are three key referral strategies and a bonus tip to maximize your referral potential. Strategy #1: Communicating…
Running a business without regrets requires an understanding of the metrics that matter. In this episode, I share how a documentary I watched in my early 20s has profoundly impacted how I run my business and make decisions. This moment influenced my decision-making process and led me to prioritize certain aspects of my life over…
Every single business owner will, at some point, experience a reality of having no referral sources. In this episode, I am going to tell you what I would do if I found myself in this situation and had to build my referral sources from scratch. Knowing your target market and what you offer will impact…
Do you know how to avoid the rocking horse syndrome inside your business? By having the right leads framework. Every day as a business owner you make a multitude of decisions. From mundane ones to important ones. Little ones to big ones. Some decisions are inconsequently to the growth of your company. But the decisions…
Join me for an inspiring interview with Fabi Preslar, the owner of Spark Publications, a business celebrating its 25th year. A member of our coaching program, Building a Referable Business, Fabi specializes in custom design for magazines, catalogs, and books, and in this episode, she shares her success story, including how she has achieved 15…