There are different ways to start a business and scale it. Today, we dive into the world of startups and how you can use their strategies to improve your referrals. We discuss three valuable tips typically given to startups, and I’ll show you how to implement them in your own referral process. It’s a unique…
I believe it was Ben Franklin who said, “By failing to prepare, you are preparing to fail.” Join us as we discuss the importance of preparation and planning for referral success. In this episode, you will get a sneak peek into our coaching program, Building a Referable Business (BRB). Learn how we structure our 90-day…
Can you bring old referral sources to a new business? Is there a limit to referral sources? Today I’ll be answering these questions and more from the Summer School for Referrals program that I hosted in July. These particular questions were ones I wanted to address because they are SO valuable and can often get…
Imagine your business as a thriving ecosystem, where every part of it works together to create a sustainable environment for growth. Your referrals work the same way within a referral ecosystem. Many teach there is one way to generate referrals (you know it, the tired and awkward suggestion to “ask for them”). But we know…
Running a business will never follow a straight line, but the journey will provide you with some amazing clues on how to handle whatever comes your way. Last week on episode #250, I asked my husband how many business models I’ve had over the years, and let me tell you, we were both stumped. I…
The roots of a relationship are crucial for growth. It’s not enough to have surface-level connections with potential referral sources. Instead, the focus should be on building deep and long-lasting relationships that cultivate trust and consistency. In this episode, I challenge the common tactics used in referral-based business growth, including asking, compensating, and gimmicks. These tactics can damage…
It’s the age-old question: how do you generate more referrals for your business? It’s no secret that referrals are the easiest way to bring onboard new clients. But why is there so much confusion around the best way to generate them? In this episode, we’ll dive into the importance of referrals as a primary focus…
Have you ever heard the saying, “Complexity is the enemy of growth”? When it comes to building a referral-based business, this couldn’t be more true. That’s why, in this episode, we’re going to talk about applying the KISS method to your referral strategies to keep things simple. Now, I know what you’re thinking: How can…
Recently, I came across an interesting concept that really resonated with me: the difference between being a pinball and being a bowling ball. The idea was inspired by a book I was reading, and I found it particularly applicable not just to referrals, but also to business as a whole. When I think of a…
Can you go a week, or even a day, without encountering AI and ChatGPT in articles, emails, or conversations? If not, you’re not alone. In this episode, I will be sharing AI’s shortcomings regarding referrals—because you can’t rely on AI for everything… yet. As someone who is not an early adopter (and barely a late…