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Referrals aren’t prospecting, and they’re not marketing. In this episode, I explain why referrals need their own place as the third leg of your sales and business development strategy.
If you’ve been scratching your head, wondering why referrals aren’t flowing your way, these three sneaky mistakes could be standing between you and a steady stream of referrals. Let’s talk about them.
February is the month of love, and we’re focusing on the love of referrals! If you are tired of getting sporadic referrals, it’s time to turn that around!
I break down the essential strategies you need to understand to create a consistent flow of referrals in your business.
When developing a referral strategy, it is crucial to differentiate between the client experience and the referral experience. While the client experience may include moments where referrals can be generated, the referral experience is specifically targeted at existing referral sources. To effectively build a referral strategy, it is necessary to categorize individuals into three groups:…
While I often teach specific referral strategies, other opportunities may arise in your business that can be used to generate referrals. By applying what I call the “Stacey lens” to these situations, you can identify these opportunities and create a referral-focused approach. Some examples of these unique opportunities are launching a new website, hitting a…
Every single business owner will, at some point, experience a reality of having no referral sources. In this episode, I am going to tell you what I would do if I found myself in this situation and had to build my referral sources from scratch. Knowing your target market and what you offer will impact…
Running a business will never follow a straight line, but the journey will provide you with some amazing clues on how to handle whatever comes your way. Last week on episode #250, I asked my husband how many business models I’ve had over the years, and let me tell you, we were both stumped. I…
Have you ever heard the saying, “Complexity is the enemy of growth”? When it comes to building a referral-based business, this couldn’t be more true. That’s why, in this episode, we’re going to talk about applying the KISS method to your referral strategies to keep things simple. Now, I know what you’re thinking: How can…
Exploring the things that can be delegated and the things that absolutely can not when it comes to referrals.
Every 10th episode, I answer your questions, and today isn’t any different. I will be selecting three questions from my clients, my free Facebook community, Referrals Without Asking, or you (the listeners), and will be answering them to the best of my ability. In this episode, we will cover everything from referral strategies to nurturing…