Ep #332: Upstream vs Downstream Referrals
It’s important to know the difference between upstream and downstream referrals. This helps you find the right people or businesses to connect you with your ideal clients.
It’s important to know the difference between upstream and downstream referrals. This helps you find the right people or businesses to connect you with your ideal clients.
If you are planting referral seeds and waiting for them to bear fruit, it’s not just about who you’re planting them with. Let’s discuss other factors that can impact how quickly you will receive referrals.
Are you planting referral seeds but unsure of when they’ll sprout? In this Q&A episode, I answer a listener’s question about the timeline for referral seeds to bear fruit.
I discuss the importance of planting referral seeds with the right people, building relationships, and managing expectations. Know that referrals are a powerful way to grow your business, and with a strategic approach, you will see significant results.
Do you struggle with labeling or categorizing your referral sources? Is there a difference between an industry partner and a referral source? In this episode, we’re diving into the nuances of referrals and answering a burning question asked at a recent conference I attended. I also share examples of how these concepts apply to various…
Referrals are not just a nice to have but an excellent way to grow your business and can make all the difference in generating consistent and natural growth. It’s crucial to get the correct information and avoid common misconceptions when it comes to referrals. For example, here are a couple of the things I cover…
Referrals are not an easy button. Yes, referrals are amazing and can work wonders for your business. However, it’s crucial to understand that they don’t come effortlessly. There is work involved in building and maintaining a referable business. So, if you’re the type of person looking for a quick and easy solution, this podcast might…
Every single business owner will, at some point, experience a reality of having no referral sources. In this episode, I am going to tell you what I would do if I found myself in this situation and had to build my referral sources from scratch. Knowing your target market and what you offer will impact…