Ep #324: Debunking Referral Surveys

Ep #324: Debunking Referral Surveys

Ever heard the stat that 91% of customers say they’d give referrals, but only 11% of salespeople ask for referrals? Survey results can be misleading when it comes to generating referrals. Find out why clients may not refer just because they say they would if asked. It’s all about the context and circumstances. Let’s break it down and uncover the real story behind these numbers.

Ep #307: Questions You Should Be Asking

Ep #307: Questions You Should Be Asking

Building a referable business requires strategic planning and thoughtful execution of touchpoints with referral sources. In this episode, I reveal some of the insightful questions my clients have asked during our coaching sessions. Here are three key takeaways from this episode: Handwritten Touchpoints: One of the questions that frequently arises is whether all touchpoints need…