There are five critical questions you should be asking about your referrals. These questions are not about asking for referrals but understanding your current referral reality. Let’s explore each question and why they matter for your business.
In part two of our series on referral must-dos, we focus on what to do after identifying your referral sources. This episode explores the cultivation process, which is crucial for generating referrals without having to ask for them.
After concluding our series on the must-knows about referrals, we are starting a new series focused on the must-dos for generating referrals. It’s time to dive into actionable steps you can take to enhance your referral strategy.
Are you planting referral seeds but unsure of when they’ll sprout? In this Q&A episode, I answer a listener’s question about the timeline for referral seeds to bear fruit.
I discuss the importance of planting referral seeds with the right people, building relationships, and managing expectations. Know that referrals are a powerful way to grow your business, and with a strategic approach, you will see significant results.
Are you neglecting potential referral sources without even realizing it? When seeking referrals, understand that the people you are reaching out to are living, breathing, and feeling individuals. They are not just potential sources of referrals but human beings who crave genuine connections. Here are a few things to remember: Genuine Connections Matter: Building genuine…
In this episode, I discuss five common rookie referral mistakes many people make when trying to build a referable business. It doesn’t matter if you’ve been in business for three years or thirty. If you’re starting to really think about referrals in your business, you are bound to make a few missteps. Here’s a quick…
When developing a referral strategy, it is crucial to differentiate between the client experience and the referral experience. While the client experience may include moments where referrals can be generated, the referral experience is specifically targeted at existing referral sources. To effectively build a referral strategy, it is necessary to categorize individuals into three groups:…
Personalization vs. Automation: which is the key to successful referrals? Spoiler alert — it’s not a versus thing at all. It’s about finding the perfect balance between the two. In this episode, I’ll explain the importance of blending personalization and automation in the right balance to effectively cultivate referrals. When building your outreach to existing…