Neil Tyra realized the importance of video content marketing in the legal industry and overcame his initial hesitations and challenges to create engaging video content for his practice. He discusses the impact of incorporating video content into his marketing strategy and how it transformed his practice.
In our earlier episodes, I highlighted the importance of clarity and understanding your referral data to set achievable goals. This episode builds upon that foundation and focuses on identifying and closing the gaps hindering your referral success. Referrals are not just a one-time strategy or tactic but rather a holistic approach to building a referable…
Setting clear referral goals is essential for building a successful and referable business. Now that we know the three keys to clarity and gathered our past referral data, it’s time to take the next step and start calculating our referral goals for 2024. Let’s recap. In episode 290, I walked you through the importance of…
In our last episode, I shared the three key factors to consider when setting referral goals. This week, we go even deeper and focus on the second key factor – having the right data from your past referrals to inform your decisions for the future. Today, I take you through how to gather this data…
As the year comes to an end, it’s the perfect time to look back and evaluate our referral strategies. We can then plan on how to maximize our referrals in the new year. I’ve noticed that many business owners only scratch the surface when it comes to utilizing referrals in their business. We need to…
Reflecting on the past and planning for the future. Goal setting is not just about what you want your business to achieve; it’s about envisioning the life you want to live. As we approach the end of the year, it’s crucial to reflect on how 2023 unfolded for you. But here’s the game-changer: instead of…
Nobody wants to admit they have a blind spot, but we all do, whether it’s in business, leadership, parenting, or even referrals. But by acknowledging and addressing these referral blind spots, we can pave the way for a more referable business. Since we’re in the final month of this year, now is a great time…
Do you struggle with labeling or categorizing your referral sources? Is there a difference between an industry partner and a referral source? In this episode, we’re diving into the nuances of referrals and answering a burning question asked at a recent conference I attended. I also share examples of how these concepts apply to various…
Referrals are not just a nice to have but an excellent way to grow your business and can make all the difference in generating consistent and natural growth. It’s crucial to get the correct information and avoid common misconceptions when it comes to referrals. For example, here are a couple of the things I cover…
Referrals are not an easy button. Yes, referrals are amazing and can work wonders for your business. However, it’s crucial to understand that they don’t come effortlessly. There is work involved in building and maintaining a referable business. So, if you’re the type of person looking for a quick and easy solution, this podcast might…