Ep #281: Automation, Personalization and Referrals

Ep #281: Automation, Personalization and Referrals

Personalization vs. Automation: which is the key to successful referrals? Spoiler alert — it’s not a versus thing at all. It’s about finding the perfect balance between the two. In this episode, I’ll explain the importance of blending personalization and automation in the right balance to effectively cultivate referrals. When building your outreach to existing…

Ep #280: Referral Q&A

Ep #280: Referral Q&A

In this Q&A episode, we dive deep into a question from one of my Referring Machines program participants. Her question is about overcoming certain challenges in getting referrals in a specific service area. I break down the question into four distinct parts and unpack each one to help you understand the underlying factors and strategies…