Ep #430: Where Referrals Fit in Your Sales Strategy
Referrals aren’t prospecting, and they’re not marketing. In this episode, I explain why referrals need their own place as the third leg of your sales and business development strategy.
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Referrals aren’t prospecting, and they’re not marketing. In this episode, I explain why referrals need their own place as the third leg of your sales and business development strategy.
Join me and Ivy Slater host of Her Success Story, as we discuss the importance of building relationships for referrals. I share my journey from business failure to success and how I discovered the power of referrals without the gimmicks.
In this special podcast takeover, Ryan Kimler interviews me on the science of referrals and why asking for referrals isn’t necessary. Learn how to build a referral strategy that creates consistent results without relying on networking, gimmicks, or hope.
In this podcast takeover episode, I’m interviewed by Shauna Lynn Simon on the Real Women, Real Business podcast. We dive into why referrals aren’t generated by asking, incentivizing, or constantly networking—and what actually drives someone to recommend your business.
Join me as I chat with Mindy Passmore, a VIP client who has doubled her referrals in just six months by implementing my proven referral strategies. Mindy shares her insights on the importance of trust, nurturing relationships, and the impact of genuine gratitude in building lasting connections.
Have you ever thought about the different returns on investment you can get from investing in referrals? Melanie Shaffer reveals how a structured referral strategy saved her valuable time while still generating results.
In this episode, I had the pleasure of chatting with two amazing interior designers, Amy Peltier and Darci Hether, who are also best friends and members of my Building a Referable Business coaching program. Amy and Darci share their insights on the importance of referrals in the interior design industry and how they have leveraged…
Running a business will never follow a straight line, but the journey will provide you with some amazing clues on how to handle whatever comes your way. Last week on episode #250, I asked my husband how many business models I’ve had over the years, and let me tell you, we were both stumped. I…
Get some actionable ideas and important advice on how to treat prospects and get that close.
One of the key areas of business development is getting clients—but how do you get clients if you don’t know or understand where they come from? We will be digging in today to figure out the sources where your clients come from and how people learn about your business. Knowing the data and stats on…