Ep #086: Applying Google Knowledge to Referrals
Did you catch the random factoid I mentioned on the episode? What is my # and wing # on the Enneagram?
Here are some highlights:
Today’s episode comes from an article I read a few years back which I had tucked away and recently discovered.
The article is a summary of Laszlo Bock’s book Work Rules! about what Google learned when they tried to increase referrals for new employees (candidates) from their existing employees.
We can apply what Google learned to how we generate new client referrals.
What they learned that didn’t work:
- Increasing the “referral bonus”
- A more pleasant process for the candidate who had been referred
What did work?
Nudging or “aided recall”. It’s about being top of mind. How we apply nudging when it comes to referrals is by planting referral seeds.
Okay, go check out the episode to learn more!
With 350+ episodes now available for this podcast, some downloads and resources we provided early on within episodes have changed. So, if you landed here to download a resource you heard about on this episode, we apologize it is not available. Please keep listening to the podcast for more great tips, resources, and downloads for how to generate Referrals Without Asking™.
Here’s How I Can Help You Generate More Referrals RIGHT NOW:
1. Take the Referral Ninja Quiz to test your skills and abilities at generating referrals. (FREE)
2. Check out my online referral starter course, Your Next Five Referrals, to start implementing a few key processes to help you receive or uncover your next 5 referrals.
3. Buy my book – Generating Business Referrals Without Asking – and learn how to generate referrals through my 5 steps. (LESS THAN $16)
Coming Up:
The next episode is episode #087 – we will dive in to what may be holding back your referrals! Don’t miss it!
