Nobody wants to admit they have a blind spot, but we all do, whether it’s in business, leadership, parenting, or even referrals. But by acknowledging and addressing these referral blind spots, we can pave the way for a more referable business. Since we’re in the final month of this year, now is a great time…
Do you struggle with labeling or categorizing your referral sources? Is there a difference between an industry partner and a referral source? In this episode, we’re diving into the nuances of referrals and answering a burning question asked at a recent conference I attended. I also share examples of how these concepts apply to various…
Referrals are not just a nice to have but an excellent way to grow your business and can make all the difference in generating consistent and natural growth. It’s crucial to get the correct information and avoid common misconceptions when it comes to referrals. For example, here are a couple of the things I cover…
Referrals are not an easy button. Yes, referrals are amazing and can work wonders for your business. However, it’s crucial to understand that they don’t come effortlessly. There is work involved in building and maintaining a referable business. So, if you’re the type of person looking for a quick and easy solution, this podcast might…
As a business owner there is nothing quite like the light bulb going off in your mind that gives you the direction you need. Lacey Michalek is a Houston Interior Designer who experienced a major mindset shift when it came to referrals. She reveals the valuable insights she gained from our programs, Referring Machines and…
Personalization vs. Automation: which is the key to successful referrals? Spoiler alert — it’s not a versus thing at all. It’s about finding the perfect balance between the two. In this episode, I’ll explain the importance of blending personalization and automation in the right balance to effectively cultivate referrals. When building your outreach to existing…
In this Q&A episode, we dive deep into a question from one of my Referring Machines program participants. Her question is about overcoming certain challenges in getting referrals in a specific service area. I break down the question into four distinct parts and unpack each one to help you understand the underlying factors and strategies…
Lasting investments in your business can be the scariest to make. Not only because they require a financial investment but because they will ask you to shift your mindset, change how you do things, and need your commitment. But when you take the leap to make a lasting investment, it changes everything. And your business…
When you make the right decision, one month can change everything. In this episode, I do something I haven’t done before – I bring on a member of our coaching program, Building a Referable Business (BRB), who has been in the program for just shy of 30 days. We have an insightful conversation where we…
Whether you’re a brand-new listener or a long-time listener, there is nothing like hearing from a business owner – like you – who is having referral success. What are they doing differently, and how is it working for them? Let’s find out! I had the pleasure of interviewing one of my Building a Referable Business…