In this episode, we dive into a topic that many business owners grapple with – the tension between what we can and can’t control when it comes to referrals. Here are the three main takeaways from this episode: Desire and Opportunity: Referrals are not about asking for them or providing incentives. To truly understand referrals,…
Referrals play an important role in sustaining a business, especially in challenging market conditions. This episode showcases the success of Melissa Herdman, a real estate agent who has experienced significant referral growth by implementing strategies she’s learned in BRB. Despite facing industry shifts, Melissa consistently receives a high volume of referrals each year. After working…
When developing a referral strategy, it is crucial to differentiate between the client experience and the referral experience. While the client experience may include moments where referrals can be generated, the referral experience is specifically targeted at existing referral sources. To effectively build a referral strategy, it is necessary to categorize individuals into three groups:…
Lasting investments in your business can be the scariest to make. Not only because they require a financial investment but because they will ask you to shift your mindset, change how you do things, and need your commitment. But when you take the leap to make a lasting investment, it changes everything. And your business…