Jennifer Ternay discusses the challenges and fears of choosing a specific focus area and highlights the importance of making a clear decision to specialize. Her experience highlights the common struggle of deciding on a niche and the importance of focusing on a specific target market.
Neil Tyra realized the importance of video content marketing in the legal industry and overcame his initial hesitations and challenges to create engaging video content for his practice. He discusses the impact of incorporating video content into his marketing strategy and how it transformed his practice.
In our 2024 Summer Series, we will be showcasing business owners who successfully tackled specific problems outside their expertise. First up is Kathy Brown from Goal Firm. Learn how she solved the problem of managing tasks and projects in her business.
This year, our summer series will focus on everyday business owners who encountered a problem outside their expertise and how they solved it.
If you are tired of awkward and ineffective referral tactics and want to grow your business without compromising your relationships, you need to understand the science behind how referrals work. Focusing on authentic connections, respecting your relationships, and applying science-backed strategies are crucial elements in successfully generating referrals. Here are three things to keep in…
In this 10th episode Q&A, I dive into a question asked by a listener who recently transitioned to a mortgage loan officer role. The question was about how to effectively build relationships with realtors and generate referrals. Here are three key takeaways from this episode: Building Relationships Takes Time: It’s essential to understand that building…
In this episode, I had the pleasure of chatting with two amazing interior designers, Amy Peltier and Darci Hether, who are also best friends and members of my Building a Referable Business coaching program. Amy and Darci share their insights on the importance of referrals in the interior design industry and how they have leveraged…
This episode dives into the advanced mistakes that people make in generating referrals after moving past rookie errors. Here are four next-level mistakes that can hinder referral success: Using Existing Referral Plans for New Referral Sources: A common mistake is using the same strategy designed for nurturing existing referral sources to try and attract new…
Building a referable business requires strategic planning and thoughtful execution of touchpoints with referral sources. In this episode, I reveal some of the insightful questions my clients have asked during our coaching sessions. Here are three key takeaways from this episode: Handwritten Touchpoints: One of the questions that frequently arises is whether all touchpoints need…
Are you neglecting potential referral sources without even realizing it? When seeking referrals, understand that the people you are reaching out to are living, breathing, and feeling individuals. They are not just potential sources of referrals but human beings who crave genuine connections. Here are a few things to remember: Genuine Connections Matter: Building genuine…